How to scale aggressively in a growing market?

The Context: 

The founders of a last-mile hyperlocal logistics startup in India knew they were in a fast-growing market that needed providers to be agile, flexible and flawless with execution. In fact, they had just secured a round of funding by demonstrating those qualities to their investors; they had established their niche with their market and had now earned the trust of investors. What lay ahead was a growth path that required them and the investors to be on the same page. More importantly, they needed a vision of who they could become in a market that was set for exponential growth. 

Our Solution:

Somajna partnered with them and offered the 'Finding North' intervention that included the ALiVE diagnostic, a 2-day retreat for the founders and investor and, three follow-up monthly team coaching sessions to support action and reflection.

Day 1 of the retreat focused on the future the founders and investors were committed to co-creating. The question 'who do we want to become' was explored by first surfacing the latent potential of the organisation and then manifesting it as a shared vision that the leadership team deeply resonated with, not just as an expression of the company's capability, but as a reflection of their own personal purpose, translated into a vision. Next, the vision was made real and compelling by expressing it in terms of measurable success indicators over a 12, 24 and 36 month time period.

Day 2 focused on diagnosing the current state of the organisation and recognising the opportunities to accelerate, build on strengths and areas that required fundamental transformation for scaling aggressively. The result was a clear growth charter, defined through capstone projects linked to the core processes that would drive the targeted growth metrics.

Over the next three months, the team coaching journey enabled the team to not just implement the identified projects but also expand their leadership influence and capabilities significantly. The confidence they gained through this began to reflect across the organisation, in their ability to deal with emerging challenges and uncertainty.

The Impact:

In the first year, the company achieved a 3X revenue increase, followed by consistent performance in the subsequent years. Alongside, the leadership team was able to develop their own way of dealing with challenges through their ability to listen deeply to their stakeholders and shift perspectives through respectful, purpose-driven conversations. They continue to be a key player in the hyperlocal last-mile logistics space in India and are well-poised to accomplish their vision for 2030. 

Testimonial:

“Sessions with Somajna made us think on where we are and how to mould ourselves and set

a direction to our company. Multiple sessions with him definitely helped us set a platform for

our company and created an impact.”

~ Prashant Reddy, Founder and CEO